
With so many paddle board options out there, it’s hard to know if you’re scoring or getting scammed until you have your hands on your new SUP.
It can be a scary process getting out there on your own and trying to figure out if that sweet deal you just found is even worth going after or if the brand is total junk.
Fortunately for you, we here at Surf Researcher have done the hardest part for you and have created a best stand up paddle board brands list.
Below, we’ve laid out some of the top brands with all the ins and outs so you can know that you’ll score on your next board.
So, we’ll dive right into our best paddle board brands review so you can understand your options and make the best decision for yourself.
The Top 16
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#1 Tower
Tower is a direct to consumer SUP company out of Southern California. They have the backing of Mark Cuban, from Shark Tank, so you know they’re legit.
Tower is a SUP focused company and it’s obvious that they’re experts in their craft. The great thing about Tower, besides that they keep costs down by selling directly to you, is that they have a huge selection. Whether you are looking for your first board or are already an experienced paddler, Tower has a board for you.
They boast an impressive array of construction materials from inflatables to EPS cores to carbon fiber so that you can find the best board for your needs.
Plus they’re experts on their equipment and always willing to share their knowledge and experience. Tower makes sick boards and want to help you get the best board for you.
#2 South Bay Board Co.
South Bay Board Co. is based in Hawthorne, CA right in the middle of the Los Angeles’ South Bay. The South Bay has a huge variety in ocean conditions depending on the season and beach from calm and flat to heavy and macking. South Bay Board Co. has taken this variety to heart.
They don’t just focus on making SUPs which is actually a good thing since it shows that they just know how to make boards.
South Bay Board Co. has the knowledge and expertise to build solid wave riding boards so when they bring that knowledge to the SUP game, it’s obvious they’re going to do a good job. They have paddle boards for whichever way you want to ride and for any conditions.
#3 ISLE
ISLE is another one of the top paddle board brands. Founded by two San Diego locals, ISLE is focused on trying to deliver the best board for you. Their selection of paddle boards is huge. From inflatable to soft covered epoxy boards to wood finished paddle boards, ISLE has it all.
They’re boards look sick too. They have tons of different options for board styles and finishes so that you can look awesome as you paddle. ISLE’s wide selection of boards include boards that are specialized for any paddle board activity that you can think of as well as some boards that can just do it all.
#4 PEAK
ISLE is another one of the top paddle board brands. Founded by two San Diego locals, ISLE is focused on trying to deliver the best board for you. Their selection of paddle boards is huge. From inflatable to soft covered epoxy boards to wood finished paddle boards, ISLE has it all.
They’re boards look sick too. They have tons of different options for board styles and finishes so that you can look awesome as you paddle. ISLE’s wide selection of boards include boards that are specialized for any paddle board activity that you can think of as well as some boards that can just do it all.


#5 iROCKER
iROCKER has consistently been ranked as one of the top paddle board brands for their inflatable SUPs. They have a selection of different sized boards depending on your skill level. iROCKER does a good job of making wide boards so you can always find a stable board for your paddling level. The thing that makes iROCKER stand out is their features and gear. They have all kinds of ways to trick your board out and make it as useful and comfortable as you want.
#6 BIC
Don’t let the name fool you. Despite sharing a name, and history, with the pens, as one of the top paddle board brands. BIC knows all about watercraft.
BIC has been in the game for a long time. With an extensive history of windsurfing boards, BIC knows what goes into making boards go when you stand on them. BIC is interested in the best way to make the most durable and affordable boards for you.
BIC makes a wide variety of boards for you to choose from. Whether you are looking for a soft top, inflatable, or durable EPS board, BIC has you covered. From several labels to choose from, BIC has boards for any type of paddling activity at any skill level.
#7 Atoll
Atoll Board Company has worked to perfect the inflatable SUP. Unlike some of the other merely good paddle board brands, Atoll has figured out how to produce a very solid inflatable board for you.
From Huntington Beach, CA, this crew has put all of their efforts into mastering their product. Atoll is one of the top inflatable paddle board brands. Atoll specializes in an 11’ inflatable SUP (or iSUP) that’s a solid one size fits all option.
Atoll has the background of surfing, being from Huntington, and the appreciation for those who SUP anywhere else. Their board is ready for any level SUPer and versatile enough for any use that you want out of your board. Atoll’s strength is bringing their ocean background and water appreciation to all aspects of SUPing by making a board that will work for anything.
#8 SereneLife
SereneLife wants to deliver dependable products to you. They do a good job of that for their paddle boards. SereneLife’s focus on an inflatable paddle board lends their product more towards the beginner than the experienced paddler.
That’s great news if you’re just getting started paddling. If you are a beginner, SereneLife focuses on inflatable paddle boards that can be used for any body of water. Their boards are inflatable and able to easily stored, carried, and used.
#9 ROC
ROC is dedicated to experiencing the majesty of nature in all its glory. By using recycled materials and tree-friendly packaging, ROC tries to make sure that your experience of paddling in nature will stay around. ROC is one of the top inflatable paddle board brands.
They specialize in an inflatable paddle board that comes in a variety of different colors. By focusing on inflatable boards, ROC wants to share the paddle boarding experience no matter where your body of water is. The inflatable paddle board is great for any conditions whether it is a river, lake, or ocean.
#10 Wavestorm
Probably best known for their rasta colored 8’ soft top surfboards, Wavestorm is amongst the good paddle board brands as well.
A focus on the foam and building from the foam out is Wavestorm’s secret to success. Their boards sturdy and buoyant enough to float you, but light enough to remain maneuverable. Their main paddle board is also a soft top that’s ready from the get go.
#11 Vilano
Vilano is an inflatable paddle board brand. This company focuses on outdoor activities in general and is always looking for the best technologies for their products. Despite being associated with bikes, Vilano has some exceptional boards. They’ve come out with some of the most advanced technologies for inflatable paddle boards yet.
#13 Pathfinder
Pathfinder is an inflatable paddle board brand that focuses on delivering a can-do, no-frills inflatable paddle board for you. Their paddle boards come in a variety of colors so you can grab the board that best suits your style.
Pathfinder makes boards that have all the basic necessities that you will need. One downside of this brand is that their boards don’t come with any sort of features. This is also a good thing if you’re looking for a paddle board that just does what you want. Pathfinder makes sure that you have a board that has everything you need and nothing you don’t want.
#14 Thurso Surf
Thurso Surf is a worldwide inflatable paddle board company. Wherever you are, Thurso Surf can get one of their boards to you. Inspired by a deep care for the future, Thurso Surf is led by young minds to give you the best product possible. Thurso Surf wants you to be able to connect with nature and experience all that being on the water can offer.
Following in the footsteps of other hawaiian paddle board brands, Thurso understands that making a connection with the water can help you connect to yourself. They believe in the best materials and the best service to make sure you have the best overall experience possible.
#15 GoPlus
GoPlus is one of the top paddle board brands out there. Their boards come in a variety of colors and come with any necessary feature needed to hit the water. Though lacking a diverse selection in terms of shapes and sizes, GoPlus provides boards that will get you up and paddling on your own. Their boards are a little more simple than some of the other boards on the market and a little bit more user friendly.
#16 California Board Co.
California Board Co. has been around for over a decade now. Based out of San Diego County in Southern California, they have the first-hand experience of what makes an awesome board that they strive to put into every board they sell. California Board Co. has experience designing bodyboards, surfboards, and now paddle boards in house so you can paddle easy knowing your board has been made by people who really know the water.
